Clicks removed all TRESemmé hair products from its shelves.
Clicks’s latest move in its efforts to put out fires after a racial riot erupted over the way black women’s hair was portrayed in a TRESemmé advertisement of the store group.
The Clicks store group announced the decision in a statement on Tuesday after the ad was widely publicized, prompting the EFF to hold protests at Clicks stores nationwide.
According to the statement, the gap left by TRESemmé’s hair products will be filled by local hair care brands of which Clicks already has an extensive range.
The store group is also in talks with the Department of Trade and Industry to help develop the local beauty market.
Although Clicks has already suspended everyone involved in the ad pending a disciplinary process, the store group has also now accepted the resignation of the responsible senior executive.
Viksesh Ramsunder, CEO of the store group, said in the statement that the suspended employees will receive a fair trial which will be observed by an independent chairman.
According to him, the diversity and inclusivity training that Clicks announced earlier is prioritized for the employees in its head office.