The company Unilever has agreed with the EFF that all TRESemmé hair products will be removed from all store shelves in the country for ten days.
The red berets met with the company about a so-called racist advertisement for hair care products that has led to a racial uproar over the past few days.
Several stores have already removed TRESemmé products from their store shelves on their own steam after complaints that an advertisement for them on the Clicks store group’s website was racist. The ad was removed and Clicks apologized.
The EFF has been protesting since Monday at several Clicks stores nationwide in protest against the ad.
The EFF and Unilever said in a joint statement on Thursday that they agreed that the ad was racist and hurtful.
“However, we could not find common ground about the publication of the names of those responsible for the racist photo. The director involved in the campaign has since resigned and left the country, “reads the statement.
Unilever has undertaken to take disciplinary action against those involved in accordance with the company’s internal procedures. After the process, the result will be announced.
The EFF and Unilever also agreed that:
- Unilever expresses its regret to all South Africans, especially black women, for the “racist” photo.
- Unilever will remove all TRESemmé SA products from all stores for ten days as a sign of regret over the hurtful and racist image.
- Unilever will donate a minimum of 10,000 sanitary napkins to residents of informal settlements – identified by the EFF.
“Seen in the light of the above, the EFF and Unilever have also agreed to put the issue to rest.